• Twin Cities Insurance Experts

    Independent Agents for Auto, Home, Health, Medicare, Business and More.

    Family-owned insurance agency since 1982

  • Our Insurance Nework

  • About Criterion

    Criterion Insurance Agency (est. 1982) is an independent, family-owned insurance agency located in Plymouth serving the west metro and beyond.

    Our Company

    Criterion Insurance Agency, formerly Maxi Marketing, was established in the 1980s as a health insurance broker in the west metro of the Twin Cities. Thirty years later, we are still a family-owned, independent broker of health insurance as well as auto, home, life insurance and more.


    9800 Shelard Parkway, Ste. 315

    Plymouth, MN 55441


    Phone: 763-253-0590

    Fax: 763-253-0594




    Our primary carriers for auto and home insurance are Allied, The Hartford, Selective and Progressive. For Health Insurance (including Medicare), they are BCBS, HealthPartners, Humana, Medica and UCare. We also have travel, life and other insurances.


    We can also help you with any MNSure questions too. We have plans available on and off the MNSure exchange.

    Contact our independent agency with any of your insurance needs.